Privacy Policy
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The Fair Trade USA™ name and reputation were built on a foundation of trust. Therefore, this online privacy policy tells you about the information Fair Trade USA (“FTUSA”) collects through the services available on our web sites, FairTradeCertified.org and FairTradeCampaigns.org, or other tools that we use to obtain personal information from you (individually and collectively, the “Site”) and anywhere else we may interact with you, how we use that information and how you can opt out of certain uses of information we may collect. By using our services and accessing the Site, you are consenting to the information collection and use practices described in this Privacy Policy, as modified from time to time by us.
This Privacy Policy applies to the Site. This Privacy Policy does not apply to other web sites to which we link.
If you have any questions about our Privacy Policy, you can email us at info@fairtradeusa.org.
Table of Contents
- Information Collection
- Information Use
- Automated Information Collection
- About Cookies
- Do Not Track
- Online Analytics
- Tailored Advertising
- Protecting Personal Information
- Links to Other Sites
- Applications for Job, Internship or Volunteer Positions
- Disclosure
- Updating Personal Information and Preferences; Opting-out
- For California Residents and Other States Rights
- Children
- European Economic Area and UK
- Notice to Other International Users
- Privacy Policy Changes
- Contact Us
Information Collection
We collect personal information when you use certain features of the Site, such as registering to receive information from us, submitting questions or comments to us, submitting an application to us, completing a voluntary survey, or providing feedback to us. When you choose to use these features, we ask for information such as your name, e-mail address, mailing address, phone number, and other personal information (“Personal Information”). You control the types of Personal Information that you provide; however, our response may be limited or not available if you do not provide enough information. If you are registering for our Partner Portal, we may also request information about your business affiliation and your products and services.
Information Use
We may use Personal Information for the following purposes:
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- to fulfill our legitimate business interests, such as for collecting information from you about your business practices, to perform services related to FTUSA’s charitable mission, and to provide information and services that we offer through our Site,
- to fulfill your requests for certain information,
- to create personal or business accounts,
- to send users press releases, updates, or other general information about FTUSA,
- to meet any applicable legal and regulatory requirements,
- to respond to any questions, comments, or feedback you submit,
- for our own statistical, design and operational purposes such as to estimate our audience size, measure aggregate traffic patterns, and understand the demographics among our users, and
- for the marketing and/or promotion of our services and charitable activities.
We use information from other sources for targeted advertising or cross-context behavioral advertising of our products and services. We may use and combine information collected via such technologies (including the information collected by our third-party vendors) for analytics, marketing and advertising of our own products and services, to evaluate the success of our advertising campaigns, and as otherwise described in this Privacy Policy. You may opt out of targeted advertising through CookieYes, our cookie consent tool which is accessible by clicking the icon or banner at the bottom of your screen.
We may use aggregated and/or de-identified information that cannot be reasonably reverse engineered to identify you for any purpose and may disclose such aggregated and/or de-identified information to any party for any purpose, in our discretion.
Automated Information Collection
Do Not Track
Do Not Track is a privacy preference that users can set in their browsers. We do not currently recognize or respond to browser-initiated Do Not Track signals, as the Internet industry is currently still working on Do Not Track standards, implementations, and solutions. We continue to monitor the availability of tools that provide a universal opt-out mechanism. Please note that Do Not Track is different than legally recognized Global Privacy Control opt-out signals.
Your browser may offer a way to activate a Global Privacy Control signal (“GPC”). Our Site acknowledges GPC opt-out signals from qualifying browsers for which the user has activated the GPC signal to opt-out of targeted advertising, sale of Personal Information, or for both. Any opt out preferences you have exercised through these methods will only apply to the specific device/browser on which you made them. In addition, you can override our treatment for a GPC-enabled browser by clearing your cookies or using a browser that automatically clears cookies. In that case, “sales” or “sharing” via cookies and similar technology in those categories may resume on that browser. For more information on the GPC, see www.globalprivacycontrol.org.
Online Analytics
We use third-party web analytics services on the Site, such as those of Google Analytics and Google Tag Manager. These analytics services use cookies and other similar technologies, as described above, to help us analyze use of the Site, including by noting the third-party website from which you arrive. The information collected by such technology will be disclosed to or collected directly by these services, who use the information to evaluate your use of the Site and your online behavior for their own purposes. We do not control any of these third party analytics services. Some state laws may deem use of these third party analytics services to be our “sharing” of your Personal Information with such third party web analytics services, as defined in the applicable state law. You may opt-out of our sharing your Personal Information by blocking our collection of your information through cookies and similar technologies.
If we collect information through use of Google Analytics, we do not control Google’s use of your information. We encourage you to visit Google’s Privacy Policy at https://policies.google.com/technologies/partner-sites to exercise your options as to Google’s collection and use of your information. You can see how Google collects and uses your information through this site: https://myactivity.google.com/. To prevent Google from using your information for Google’s analytics, you may install the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.
For other third party analytics services, such as through Microsoft or LinkedIn, please visit those privacy policies for information on how you may control their use of your Personal Information.
Tailored Advertising
We may allow third parties, including HubSpot, Facebook, LinkedIn, Instagram, and other ad networks, ad servers, and other advertising partners, to place cookies or other similar technologies (as described above) on your browser or device to collect information about you to assist in the delivery of relevant advertising related to our products and services. For example, if you visit our Site, you may see ads for our Site on other websites you visit. Some state laws refer to this as targeted advertising or cross-context behavioral advertising. You may opt-out of targeted and cross-context behavioral advertising at CookieYes, our cookie consent tool which is accessible by clicking the icon or banner at the bottom of your screen.
We neither have access to, nor does this Policy govern, the cookies or other similar technologies that may be placed by third parties on the device you use to access the Site through a website or app not controlled by us. If you are interested in more information about tailored browser advertising and how you can generally control cookies from being put on your computer to deliver tailored advertising, you may visit the Digital Advertising Alliance (“DAA”) Consumer Choice Page or the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page for more information and to opt out of receiving tailored advertising from companies that participate in the DAA and NAI programs. You also may opt-out from Google Analytics for Display Advertising or the Google Display Network by using Google’s Ads Settings.
Opting out from one or more companies listed on the DAA Consumer Choice Page or the NAI Consumer Opt-Out Page will opt you out from those companies’ delivery of interest-based content or ads to you on the browser that you use to perform the opt-out, but it does not mean you will no longer receive any advertising through our Site or on other websites. Also, if you replace, change, upgrade or reset your browser or device, or delete your cookies, or use a browser that automatically clears cookies, you may need to use these opt-out tools again. Additional information is available on the DAA and NAI sites. We do not control the DAA and NAI opt-out mechanisms, nor do we make any representations about the effectiveness or continued availability of these mechanisms.
Protecting Personal Information
We implement appropriate administrative and technical mechanisms to protect your Personal Information and treat it securely. FTUSA uses industry-standard encryption technologies when transferring and receiving sensitive visitor data via the Site. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your Personal Information, FTUSA cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Once we receive your transmission, we use commercially reasonable efforts to ensure its security on our systems, and to protect against the loss, misuse, or alteration of information that we have collected.
Links to Other Sites
Applications for Job, Internship, or Volunteer Positions
If you are interested in applying for a job, internship, or volunteer position with FTUSA, we may collect your resumé. Resumés you submit for job, internship, or volunteer position applications will not be used for marketing purposes.
Disclosure
Unless otherwise stated in this Privacy Policy, we do not sell, trade or rent your Personal Information to others.
Our website may share information with companies that provide support services to us (such as web hosts) or that help us market our services and charitable activities (such as email vendors and marketing service providers). These companies may need information about you in order to perform their functions. These companies are not authorized to use the information we share with them for any other purpose.
To improve our outreach to individuals who have shown interest in FTUSA, we may from time to time, engage a service provider to share our email lists or donor information with other non-profit organizations who have charitable missions that are similar or complementary to ours and we may receive email lists or donor information provided by other participants in that service. We may also use such information to determine the current charitable behaviors of individuals with whom we have interacted to improve our outreach.
We do not otherwise disclose any Personal Information or any information about your individual visits to our Site except (a) when we believe in good faith (i) that the law, a court order, or a subpoena requires such disclosure or (ii) that such disclosure is necessary to protect the security of the Site; (b) to enforce or apply our online terms, conditions, privacy policy, or other agreements; (c) to prevent or investigate a possible crime, such as fraud or identity theft; or (d) to protect the rights, property, or safety of FTUSA or others.
We allow you to opt out of receiving marketing emails from us. If you no longer wish to receive marketing emails from us, you may opt-out at any time by clicking the “unsubscribe” link at the bottom of our emails or by emailing info@fairtradeusa.org. If you have additional questions, please email us at info@fairtradeusa.org. For more details, see the “Updating Personal Information and Preferences; Opting Out” section below.
We use non-personally identifiable information in the aggregate so that we can improve the Site and for business and administrative purposes. We may use or share with third parties for any purpose aggregated data that contains no personally identifiable information. In addition, we may use any information about your business, products or services that you submit to us, subject only to the Partner Portal Terms of Service if such information is provided through the Partner Portal.
We may decide, for strategic or other reasons, to sell, buy, merge, or otherwise reorganize one or more of our businesses or other assets thereof. A transaction of this type may involve the disclosure of Personal Information to prospective purchasers. In such cases, we will take reasonable measures to protect the Personal Information we disclose, for example, by requiring the prospective purchaser to sign a non-disclosure agreement limiting the use and protecting the confidentiality of the Personal Information.
Your Personal Information may be transferred to a successor organization if, for example, we transfer the ownership or operation of this Site to another organization or if we merge with or sell or otherwise transfer our assets to another organization, whether voluntarily or through insolvency or bankruptcy proceedings. If such a transfer occurs, the successor organization will acquire our rights to use your Personal Information but may choose to update this Privacy Policy. For discussion of how changes to the Privacy Policy affect your rights, please see the “Privacy Policy Changes” section below.
Except as otherwise stated above, we will not publish or provide your e-mail address or other Personal Information to third parties without your consent.
For California Residents and Other State Rights
If you are a California resident, you can request a notice disclosing the category of Personal Information we have shared with third parties for the third parties’ direct marketing purposes during the preceding calendar year. To request removal, please contact us at info@fairtradeusa.org. We will respond to your request consistent with applicable law. Please note that your request does not ensure complete or comprehensive removal of the content or information, as, for example, some of your content may be reposted by another user.
Some states have adopted laws that provide you with certain data privacy rights and require us to notify you of your data privacy rights. If are a resident of one of these states, you have the following rights:
Right of Access. You have the right to access the following about Personal Information that we sell or share with others for certain marketing purposes: (i) the purpose of the processing; (ii) the categories of Personal Information; (iii) identification of the recipients and intended recipients of the Personal Information; and (iv) our source of the Personal Information.
Right of Correction. Subject to our separate confirmation, you may request that we update or correct the Personal Information that we have about you.
Right to Deletion. We retain your Personal Information for the period necessary to fulfill the purposes outlined in the Privacy Policy, unless a longer retention period is required or permitted by law. You may, however, request that we delete your Personal Information by contacting us. Although we will grant a request to delete information, you should note that we may keep your Personal Information to comply with legal obligations or for business purposes.
Right of Portability. You may request that we provide you with a digital file of the Personal Information that you have provided to us, which includes any records we have collected from observing your digital activities.
Right to Withdraw Consent. Where we rely on your consent as the basis for processing Personal Information, you have the right to withdraw your consent.
When exercising the rights or options allotted to you by your state’s laws and as described in this Privacy Policy, the following guidelines apply:
- No Fee Usually Required. You will not have to pay a fee to access your Personal Information (or to exercise any of the other rights). However, we may charge a reasonable fee or decline to comply with your request if it is clearly unfounded, repetitive, or excessive.
- What We May Need from You. We may need to request specific information from you to help us confirm your identity. We may also contact you to ask for further information in relation to your request.
- Time to Respond and Format. We will respond to a verifiable consumer request within the time period required by law, or, if needed and permitted, we will inform you that we need additional time.
You will not be subject to discrimination as a result of exercising the rights described herein. In some cases, we will be unable to comply with your request due to legal obligations or otherwise. Our response will not be the result of discrimination and you will be provided with our reasons for declining your request.
You may designate an authorized agent to make a request on your behalf under your state’s privacy law, subject to mailing us a valid power of attorney, the requester’s valid government issued identification, and the authorized agent’s valid government issued identification.
You may have the right to appeal if we reject your privacy rights request. If your privacy rights request is rejected, we will respond to you as required by applicable state law.
Updating Personal Information and Preferences; Opting Out
If you have provided us with Personal Information and would like to change, correct, or request access to your Personal Information or update or cancel your registration, you may do so by emailing us at marketing@fairtradeusa.org. In addition, you may opt out of receiving any or all marketing communications from us by using the “unsubscribe” link that appears in marketing e-mails received from us or by emailing us at info@fairtradeusa.org. Marketing communications include newsletters, news updates, event notices, shopping guides, requests for donations, and other communications that are not in connection with our business transactions or business functions. Please note that we may continue to send you non-marketing e-mails and other communications that are necessary for our business transactions with you, such as those associated with our Partner Portal and other business relationships. Users of the Partner Portal may manage their subscriptions through the Account Settings page.
Children
The Site is not directed to children under the age of 13, and we do not solicit or knowingly collect any Personal Information from children under the age of 13. We encourage families to obtain additional information about safe use of the Internet at https://consumer.ftc.gov/identity-theft-and-online-security/protecting-kids-online.
European Economic Area and UK
If you are located anywhere in the European Economic Area (“EEA”) or in the United Kingdom (“UK”), you understand and expressly consent as required by the General Data Protection Regulation (“GDPR”) and the UK Data Protection Act of 2018 (“DPA”) (together referred to as the “GDPR/DPA”) that (a) your data is transferred to and stored in the United States of America, which does not provide the same level of protection and safeguards for your data as in your own country; and (b) your data may be subject to lawful requests and access by the courts and law enforcement authorities in the United States without your knowledge or consent. You are entitled to certain rights under the GDPR/DPA in addition to other rights under this Policy, which we specify in this section.
If you do not consent to the storage of your Personal Information in the United States, and that your information is subject to the laws of the United States, do not provide us with any of your Personal Information. For individuals with rights under GDPR/DPA, you have the following rights:
Right of Access. You have the right to access the following additional information about your Personal Information to determine that we are processing it lawfully: (i) the purpose of the processing; (ii) the categories of Personal Information; (iii) identification of the recipients and intended recipients of the Personal Information; and (iv) our source of the Personal Information.
Right of Rectification. Subject to our separate confirmation, you may request that we update or correct the Personal Information that we have about you.
Right to be Forgotten. You may request that we erase your Personal Information if it is determined that we do not have a legal basis for using it, you withdraw your consent to our processing, you object to the processing and we have no overriding legitimate interest, or if required by law.
Right of Portability. If we have your Personal Information because of a contract that we entered into with you or because you have consented to providing us your Personal Information, you may request that we provide you with a digital file of the Personal Information that you have provided to us, which includes any records we have collected from observing your digital activities. We will provide you with such digital file if and in a manner compliant with GDPR/DPA.
Right to Object or Restrict Processing. If you feel that our access to or our use of your Personal Information impacts your fundamental rights or freedoms, you may object to the processing of such Personal Information or restrict the processing of such data by contacting us through the information provided below. In some cases, we may have legitimate grounds to process such data that may override your rights or freedoms.
Right to Withdraw Consent. Where we rely on your consent as the basis for processing Personal Information, you have the right to withdraw your consent.
If you believe your rights regarding your Personal Information have been breached or if a breach has been inadequately addressed, you have the right to report to or file a complaint with any independent public authority which is established by a European Union member state pursuant to Article 51 of the General Data Protection Regulation or as to the DPA, you may make a complaint to the Information Commissioner’s Office (ICO).
Additionally, you may exercise these rights by contacting FTUSA at info@fairtradeusa.org.
If you would like to submit a data access, correction, restriction, or deletion request, you can do so by contacting us at info@fairtradeusa.org and we will process such request with respect to any Personal Information that we are able to link to you individually based on the information that you can provide to us. These rights and options that you have with respect to Personal Information are subject to limitations and exceptions under applicable law.
Notice to Other International Users
The Site is operated in the United States. If you are located outside of the United States, you should be aware that we will collect, process, and maintain your information in the United States. By using the Site, accessing the Site, or providing any information to the Site, you consent to the transfer of your information to the United States, which may not offer the same level of privacy protection that would be required in your home country, and to the processing and maintaining of that information as described in this Privacy Policy.
Privacy Policy Changes
We reserve the right to change our Privacy Policy for the Site at any time. If we decide to change our Privacy Policy, we will post the revised Privacy Policy on the Site and use commercially reasonable efforts to notify you so that you will know what information we gather, how we might use that information and whether we will disclose it to anyone. Please check periodically to keep informed of any changes. If we materially change this Privacy Policy, the new terms will apply only to (i) Personal Information and other information provided under a prior version of the Privacy Policy and (ii) Personal Information and other information provided after this Privacy Policy has been amended. Your continued use of this Site after we have posted the revised Privacy Policy constitutes your agreement to be bound by the revised Privacy Policy.
Contact Us
If you have any questions about our Privacy Policy or the data that we hold about you, please contact us at:
360 Grand Avenue #311
Oakland, CA 94610-4840
Last updated: December 2024